TY - GEN AU - Mortensen, Kurt W. TI - Maximum influence : the 12 universal laws of power persuasion SN - 9780814432099 AV - BF 637 PY - 2013/// PB - AMACOM KW - Persuasion (Psychology) KW - Influence (Psychology) KW - Success - Psychological aspects N1 - 23342 ER -