TY  - GEN
AU  - Berger, Jonah
TI  - Contagious : why things catch on
SN  - 9781451686579
AV  - HF 5415.153
PY  - 2013///
PB  - Simon & Schuster
KW  - New products
KW  - Consumer behavior
KW  - Popularity - Economic aspects
N1  - 23356
ER  -