TY  - GEN
AU  - Martin, Chuck
TI  - Mobile influence : the new power of the consumer
SN  - 9781137278500
AV  - HF 5548.32
PY  - 2013///
PB  - Palgrave Macmillan
KW  - Electronic commerce
KW  - Internet marketing
KW  - Consumer behavior
KW  - Wireless communication systems
N1  - 24159
ER  -