TY  - GEN
AU  - Hooley, Graham J.
AU  - Saunders, John A.
TI  - Competitive positioning : the key to market success
AV  - HF5415.13 Hoo.
PY  - 1993///
PB  - Prentice Hall
KW  - Marketing - Management
KW  - Strategic planning
KW  - Competition
N1  - 4949
ER  -