TY  - GEN
AU  - Anthony, Scott
TI  - (The) first mile : a launch manual for getting great ideas into the market
SN  - 9781422171769
AV  - HF 5415.153
PY  - 2014///
PB  - Harvard Business Review Press
KW  - New products
KW  - Technological innovations
N1  - 24379
ER  -