TY  - GEN
AU  - Dempster, Craig
AU  - Lee, John
TI  - (The) rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
SN  - 9781119059721
AV  - HF 5415.1265
PY  - 2015///
PB  - J. Wiley
KW  - Internet marketing
KW  - Internet advertising
KW  - Relational marketing
KW  - Social media - Marketing
KW  - Customer relations
N1  - 25185
ER  -