TY  - GEN
AU  - Haines, Steven
TI  - Managing product management : empowering your organization to produce competitive products and brands
SN  - 9780071769976
AV  - HF 5415.15
PY  - 2012///
PB  - McGraw-Hill
KW  - Product management
KW  - New products
N1  - 26231
ER  -