Advertising and IMC : principles and practice / 
Sandra Moriarty ... [et al.] 
 - 11th global ed. 
 -  Pearson Education Limited  2019 
<br/><br/>27791 
<br/><br/><label>ISBN: </label>9781292262062 
<br/><br/><label>Source: </label> Rec-2019-05-06 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF  / 5821