TY  - GEN
AU  - Bland, David J.
AU  - Osterwalder, Alex
AU  - PP
TI  - Testing business ideas
SN  - 9781119551447
AV  - HD 30.38
PY  - 2020///
PB  - John Wiley & Sons, Inc.
KW  - Strategic planning
KW  - Consumer research
KW  - New products
N1  - 29391
ER  -