TY - BOOK AU - Hisrich, Robert D. TI - Entrepreneurial marketing : : a practical managerial approach SN - 9781839108389 AV - HF 5415 His PY - 2020/// CY - Cheltenham PB - Edward Elgar Publishing Limited KW - Marketing KW - Entrepreneurship KW - Marketing - Management N1 - 29929 ER -