TY  - GEN
AU  - Rice, Chris.
TI  - Understanding customers
AV  - HF5415.32 Ric.
PY  - 1997///
PB  - Butterworth/Heinemann
KW  - Consumer behavior
KW  - Customers
N1  - 6492
N2  - First published as Consumer behavior, 1993
ER  -