TY  - GEN
AU  - Carpenter, Phil.
TI  - eBrands : building an Internet business at breakneck speed
AV  - HD69 B7Car.
PY  - 2000///
PB  - Harvard Business School Press
KW  - Business names
KW  - Brand name products
KW  - Electronic commerce
KW  - Internet (Computer network)
N1  - 8596
ER  -