TY - GEN AU - Aldrich, Douglas F. TI - Mastering the digital marketplace : practical strategies for competitiveness in the new economy AV - HF5548.32 Ald. PY - 1999/// PB - J. Wiley KW - Electronic commerce KW - Intellectual property KW - Internet marketing KW - Computer graphics industry - Case studies N1 - 8608 ER -