Rohner, Kurt. <br/><br/>
Marketing in the cyber age : the why, the what and the how / 
Kurt Rohner. 
 -  J. Wiley  1996. 
<br/><br/>8616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing.<br/>Internet marketing.<br/>Database marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / Roh.