TY  - GEN
AU  - Rohner, Kurt.
TI  - Marketing in the cyber age : the why, the what and the how
AV  - HF5415.1265 Roh.
PY  - 1996///
PB  - J. Wiley
KW  - Telemarketing
KW  - Internet marketing
KW  - Database marketing
N1  - 8616
ER  -