Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 6th ed. 
 -  Thomson Learning  2001. 
<br/><br/>9234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivational research (Marketing).
<br/><br/><label>LC Class. No.: </label>HF5415.3  / Ass.