Rickard, Levela. <br/><br/>
(The) Financial Times marketing casebook / 
Levela Rickard and Kit Jackson. 
 - 2nd ed. 
 -  Financial Times/Prentice Hall  2000. 
<br/><br/>9964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / Ric.