TY  - GEN
AU  - Monster, Robert W.
AU  - Pettit, Raymond C.
TI  - Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
AV  - HF5415.2 Mon.
PY  - 2002///
PB  - J. Wiley
KW  - Marketing research
KW  - Internet marketing
N1  - 10237
ER  -