Ricci, Ron. <br/><br/>
Momentum : how companies become unstoppable market forces / 
Ron Ricci, John Volkmann. 
 -  Harvard Business School Press  2003. 
<br/><br/>10553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Technological innovations.<br/>Internet marketing.<br/>Brand name products - Marketing.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415  / Ric.