TY  - GEN
AU  - Ricci, Ron.
AU  - Volkmann, John
TI  - Momentum : how companies become unstoppable market forces
AV  - HF5415 Ric.
PY  - 2003///
PB  - Harvard Business School Press
KW  - Marketing - Technological innovations
KW  - Internet marketing
KW  - Brand name products - Marketing
KW  - Strategic planning
N1  - 10553
ER  -