Sutherland, Max. <br/><br/>
Advertising and the mind of the consumer : what works, what doesn't, and why / 
Max Sutherland and Alice K. Sylvester. 
 - 2nd ed. 
 -  Allen & Unwin  2000. 
<br/><br/>12105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Psychological aspects.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5832  / Sut.