TY  - GEN
AU  - Sutherland, Max.
AU  - Sylvester, Alice K.
TI  - Advertising and the mind of the consumer : what works, what doesn't, and why
AV  - HF5832 Sut.
PY  - 2000///
PB  - Allen & Unwin
KW  - Advertising - Psychological aspects
KW  - Consumer behavior
N1  - 12105
ER  -