TY  - GEN
AU  - Kim, W. Chan.
AU  - Mauborgne, Renee
TI  - Blue ocean strategy : how to create uncontested market space the competition irrelevant
AV  - HF5415.153 Kim.
PY  - 2005///
PB  - Harvard Business School Press
KW  - New products
KW  - Market segmentation
N1  - 12734
ER  -