Your search returned 134 results.

1.
Marketing strategy and competitive positioning / Graham Hooley ... [et al.]

by Hooley, Graham | ProQuest LibCentral.

Edition: 7th ed.Publication details: Pearson Education Limited 2020Online access: HELP eBooks Repository Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.127 Mar (1).

2.
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary

by Hemann, Chuck | Burbary, Ken | BC.

Edition: 2nd ed.Publication details: Pearson Education Ltd. 2018Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.1265 Hem (1), FOUNDERS LIBRARY (S2)Call number: HF 5415.1265 Hem (1).

3.
Business to business marketing management : a global perspective / Alan Zimmerman, Jim Blythe

by Zimmerman, Alan S | Blythe, Jim.

Edition: 3rd ed.Publication details: Routledge 2018Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.13 Zim (1), FOUNDERS LIBRARY (S2)Call number: HF 5415.13 Zim (1).

4.
Digital marketing : integrating strategy and tactics with values / Ira Kaufman, Chris Horton

by Kaufman, Ira | Horton, Chris.

Publication details: Routledge 2015Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.1265 Kau (2).

5.
Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane | EBSCO.

Edition: 15th ed.Publication details: Pearson 2016Online access: HELP eBooks Repository Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.13 Kot (1).

6.
Entrepreneurial marketing for SMEs / Luca Cacciolatti and Soo Hee Lee

by Cacciolatti, Luca | Lee, Soo-Hee.

Publication details: Palgrave Macmillan 2016Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.13 Cac (1).

7.
Entrepreneurial marketing : an effectual approach / Edwin J. Nijssen

by Nijssen, Edwin J.

Publication details: Routledge 2014Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.153 Nij (2).

8.
Marketing communications management : analysis, planning, implementation / Paul Copley

by Copley, Paul.

Edition: 2nd ed.Publication details: Sage Publications 2014Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.123 Cop (1).

9.
Global marketing management / Warren J. Keegan

by Keegan, Warren J.

Edition: 6th ed.Publication details: Prentice Hall International 1999Availability: Items available for loan: FOUNDERS LIBRARY (S2)Call number: HF 1416 Kee (1).

10.
Customer-centric marketing : build relationships, create advocates, and influence your customers / Aldo Cundari

by Cundari, Aldo.

Publication details: J. Wiley 2015Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.55 Cun (1).

11.
Creating effective sales and marketing relationships / Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh

by Le Meunier-FitzHugh, Kenneth | Le Meunier-FitzHugh, Leslie Caroline.

Publication details: Business Expert Press 2015Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5438.4 Le (1).

12.
HBR's 10 must reads on strategic marketing

by Harvard business review.

Publication details: Harvard Business Review Press 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.13 Har (1), HELP UNIVERSITY (HU)Call number: HF 5415.13 Har (1).

13.
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop

by Hyslop, Maitland.

Publication details: Gower Publishing 2014Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.13 Hys (1).

14.
Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment / Eric Greenberg and Alexander Kates

by Greenberg, Eric | Kates, Alexander.

Publication details: McGraw-Hill Education 2014Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.1265 Gre (1).

15.
Tilt : shifting your strategy from products to customers / Niraj Dawar

by Dawar, Niraj.

Publication details: Harvard Business Review Press 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.5 Daw (1).

16.
Strategic marketing planning / Colin Gilligan and Richard M. S. Wilson

by Gilligan, Colin | Wilson, Richard M. S.

Edition: 2nd ed.Publication details: Routledge 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF 5415.13 Gil (1).

17.
Marketing planning : where strategy meets action / Stephan Sorger

by Sorger, Stephan.

Publication details: Pearson 2012Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.13 Sor (1).

18.
Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane

by Crane, Frederick G.

Edition: 2nd ed.Publication details: Sage Publications 2013Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.13 Cra (1).

19.
Marketing strategy : the thinking involved / Mark E. Hill

by Hill, Mark E.

Publication details: Sage Publications 2013Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.13 Hil (2), HELP ACADEMY (HA)Call number: HF 5415.13 Hil (1).

20.
Marketing destinations and venues for conferences, conventions and business events / Rob Davidson and Tony Rogers

by Davidson, Rob | Rogers, Tony.

Publication details: Routledge 2011Availability: Items available for loan: ELM LIBRARY (ELM)Call number: G 155 A1Dav (1), HELP UNIVERSITY (HU)Call number: G 155 A1Dav (1).

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