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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim

by West, Douglas | Ford, John | Ibrahim, Essam.

Edition: 3rd ed.Publication details: Oxford University Press 2015Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.13 Wes (1), FOUNDERS LIBRARY (S2)Call number: HF 5415.13 Wes (1), HELP UNIVERSITY (HU)Call number: HF 5415.13 Wes (1).

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