Your search returned 5 results.

1.
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John | Moriarty, Sandra.

Publication details: Prentice Hall 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Bur. (2).

2.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente

by Parente, Donald E.

Edition: 4th ed.Publication details: Thomson/South-Western 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5837 Par (2).

3.
(The) fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot

by Burtenshaw, Ken | Mahon, Nik | Barfoot, Caroline.

Publication details: AVA Publishing 2006Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bur (2).

4.
Guerrilla advertising : unconventional brand communication / written by Gavin Lucas, art direction by Michael Dorrian

by Lucas, Gavin | Dorrian, Michael.

Publication details: Laurence King 2006Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Luc (1).

5.
(The) advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry

by Barry, Pete.

Edition: 3rd ed.Publication details: Thomas & Hudson 2016Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5823 Bar (1).

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