Your search returned 4 results.

1.
(The) consumer mind : brand perception and the implication for marketers / Pepe Martinez

by Martinez, Pepe.

Publication details: Kogan Page 2012Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF 5415.32 Mar (1).

2.
Consumer psychology / Catherine V. Jansson-Boyd

Publication details: Open University Press 2010Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Jan (1), HELP UNIVERSITY (HU)Call number: HF5415.32 Jan (1).

3.
(The) social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gurhan-Canli and Joseph R. Priester.

by Bagozzi, Richard P | Gurhan-Canli, Zeynep; Priester, Joseph.

Publication details: Open University Press 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HB801 Bag. (1).

4.
(The) marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

by O'Shaughnessy, John | O'Shaughnessy, Nicholas Jackson | Title.

Publication details: Oxford University Press 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Osh (1).

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