Your search returned 2 results.

1.
Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Michelle Helin

by Goodman, Linda | Helin, Michelle.

Publication details: Career Press 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Goo (1).

2.
(The) power of customer misbehavior : driven growth and innovation by learning from your customers / Michael Fisher, Martin Abbott and Kalle Lyytinen

by Fisher, Michael | Abbott, Martin | Lyytinen, Kalle.

Publication details: Palgrave Macmillan 2014Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.32 Fis (1).

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