Manage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby

By: Simon, HermannContributor(s): Bilstein, Frank F | Luby, Frank | TitlePublication details: Harvard Business School Press 2006Subject(s): Profit | Profit - Case studies | Industrial management - Case studiesLOC classification: HB601 | Sim
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