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3.
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4.
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Understanding customers / Chris Rice. by Rice, Chris. Edition: 2nd ed.Publication details: Butterworth/Heinemann 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.32 Ric. (1).
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7.
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Consumer behavior and marketing action / Henry Assael. by Assael, Henry. Edition: 6th ed.Publication details: Thomson Learning 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.3 Ass. (1), ELM LIBRARY (ELM)Call number: HF5415.3 Ass. (1).
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11.
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Consumers / Eric Arnould, Linda Price, George Zinkhan. by Arnould, Eric | Price, Linda; Zinkhan, George. Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.32 Arn. (1), ELM LIBRARY (ELM)Call number: HF5415.32 Arn. (1), HELP ACADEMY (HA)Call number: HF5415.32 Arn. (1).
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Edition: 10th ed.Publication details: Thomson/South-Western 2006Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Bla. (2), HELP UNIVERSITY (HU)Call number: HF5415.32 Bla. (2), HELP ACADEMY (HA)Call number: HF5415.32 Bla. (1).
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