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Your search returned 134 results.

1.
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Strategic market management / David A. Aaker.

by Aaker, David A.

Publication details: J. Wiley 1984Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Aak. (1). Damaged (1).

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2.
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Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.

by Kotler, Philip; Cox, Keith K.

Edition: 4th ed.Publication details: Prentice-Hall 1988Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Mar. (2).

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3.
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Management in marketing channels / Louis W. Stern, Adel I. El-Ansary, James R. Brown.

by Stern, Louis W | El-Ansary, Adel I.; Brown, James R.

Publication details: Prentice-Hall 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Ste. (1).

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4.
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Strategic market planning : problems and analytical approaches / Derek F. Abell & John S. Hammond.

by Abell, Derek | Hammond, John S.

Publication details: Prentice-Hall 1979Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Abe. (1).

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7.
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Industrial marketing management / Robert W. Haas.

by Haas, Robert W.

Edition: 2nd ed.Publication details: Kent Publishing Co. 1982Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Haa. (2).

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8.
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Global marketing management / Warren J. Keegan.

by Keegan, Warren J.

Edition: 4th Ed.Publication details: Prentice-Hall 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF1416 Kee. (1).

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9.
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Basic marketing : a managerial approach / E. Jerome McCarthy & William D. Perreault.

by McCarthy, E. Jerome | Perreault, William D.; Basic marketing.Learning aid.

Edition: 8th ed.Publication details: Irwin 1984Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Macc. (1).

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11.
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Basic marketing : a global: managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11th ed.Publication details: Irwin 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Macc. (1).

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12.
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Developing a winning J. I. T. marketing strategy: the industrial marketer's guide / Charles O'Neal, Kate Bertrand.

by O'Neal, Charles | Bertrand, Kate.

Publication details: Prentice Hall 1991Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 One. (1).

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13.
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Market-led strategic change : making marketing happen in your organization / Nigel Piercy.

by Piercy, Nigel.

Publication details: Butterworth/Heinemann 1992Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Pie (1).

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14.
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(The) portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander | Schewe, Charles D.

Publication details: J. Wiley 1992Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Hia. (1).

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15.
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Market driven strategy : processes for creating value / George S. Day.

by Day, George S.

Publication details: Free Press 1990Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Day. (2).

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16.
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Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 8th ed.Publication details: Prentice-Hall 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Kot. (2).

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17.
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TQM for sales and marketing management / James W. Cortada.

by Cortada, James W.

Publication details: McGraw-Hill 1991Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5438.4 Cor. (1).

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18.
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Competitive positioning : the key to market success / Graham J. Hooley and John Saunders.

by Hooley, Graham J | Saunders, John A.

Publication details: Prentice Hall 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Hoo. (1).

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19.
Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 4th ed.Publication details: J. Wiley 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Aak. (1).

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20.
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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

by Bowersox, Donald J.

Publication details: McGraw-Hill 1992Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.129 Bow. (1).

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