Advertising / Thomas C. O'Guinn, Chris Allen, Richard J. Semenik.

By: O'Guinn, Thomas CContributor(s): Allen, Chris T.; Seminik, Richard JPublication details: South-Western College Publishing 2000Edition: 2nd edSubject(s): Advertising | Advertising media planningLOC classification: HF5821 | Ogu.
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HF5821 Ogu. (Browse shelf (Opens below)) Available H003484

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