Your search returned 4 results.

2.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J.; Coney, Kenneth A.

Edition: 4th ed.Publication details: BPI/Irwin 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.32 Haw. (1).

3.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J.; Coney, Kenneth A.

Edition: 9th ed.Publication details: McGraw-Hil 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.33 U6Haw. (1).

4.
Market-based management : strategies for growing customer value and profitability / Roger J. Best

by Best, Roger J.

Edition: 6th ed.Publication details: Pearson 2013Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.13 Bes (2).

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