Wordcraft : the art of turning little words into big business / Alex Frankel.
Publication details: Crown Publishers 2004Subject(s): Brand name products - Case studies | Business names - Case studies | Advertising | Marketing | Creative ability in businessLOC classification: HF6161 | B4Fra.Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF6161 B4Fra. (Browse shelf (Opens below)) | Available | H012361 |
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