Your search returned 2 results.

1.
How brands become icons : the principles of cultural branding / Douglas B. Holt.

by Holt, Douglas B.

Publication details: Harvard Business School Press 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Hol. (1).

2.
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron

by Holt, Douglas | Cameron, Douglas.

Publication details: Oxford University Press 2010Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.1255 Hol (1), HELP UNIVERSITY (HU)Call number: HF5415.1255 Hol (1).

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