Your search returned 5 results.

1.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jean-Claude Larreche.

by Mullins, John W | Walker, Orville C.; Larreche, Jean-Claude.

Edition: 5th ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.13 Mul. (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Mul. (1).

2.
(The) new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.

by Mullins, John W.

Publication details: Financial Times/Prentice Hall 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD62.5 Mul. (1).

3.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd

by Mullins, John W | Walker, Orville C | Boyd, Harper W | Title.

Edition: 6th ed.Publication details: McGraw-Hill / Irwin 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Mul (2).

4.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker

by Mullins, John W | Walker, Orville C.

Edition: 7th ed.Publication details: McGraw-Hill 2010Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.13 Mul (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Mul (1).

5.
Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar

by Mullins, John | Komisar, Randy.

Publication details: Harvard Business Press 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD30.28 Mul (1).

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