(The) psychology of marketing : cross-cultural perspectives / Gerhard Raab ... [et al.]
Publication details: Gower Publishing 2010ISBN: 9780566089039Subject(s): Marketing - Psychological aspects | Consumer behavior - Psychological aspects | Consumer's preferences - Cross-cultural studiesLOC classification: HF | 5415Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | ELM LIBRARY (ELM) New Materials Shelf | HF 5415 Psy (Browse shelf (Opens below)) | Available | H022537 |
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