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Qualitative consumer and marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets

by Belk, Russell | Fischer, Eileen | Kozinets, Robert V.

Publication details: Sage Publications 2013Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.2 Bel (1).

Handbook of qualitative research methods in marketing / edited by Russell W. Belk

by Belk, Russell W.

Publication details: Edward Elgar 2006Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.2 Han (1).

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