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Netnography : redefined / Robert V. Kozinets

by Kozinets, Robert V.

Edition: 2nd ed.Publication details: Sage Publications 2015Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: GN 345.6 Koz (1).

Qualitative consumer and marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets

by Belk, Russell | Fischer, Eileen | Kozinets, Robert V.

Publication details: Sage Publications 2013Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.2 Bel (1).

Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar

by Cova, Bernard | Kozinets, Robert V | Shankar, Avi.

Publication details: Elsevier Butterworth-Heinemann 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Con (1).

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