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Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

By: Blattberg, Robert CContributor(s): Kim, Byung-Do | Neslin, Scott A | Springer (Obtain eBook from Library counter)Publication details: Springer 2008ISBN: 9780387725796Subject(s): Economics | Industrial management | Marketing | TechnologyLOC classification: HF | 5415.125Summary: http://library.help.edu.my/

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Item type	Current library	Call number	Status	Date due	Barcode
eBooks	HELP UNIVERSITY (HU) New Materials Shelf	HF 5415.125 Bla (Browse shelf (Opens below))	Available		EB000402

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