Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Publication details: Springer 2008ISBN: 9780387725796Subject(s): Economics | Industrial management | Marketing | TechnologyLOC classification: HF | 5415.125Summary: http://library.help.edu.my/Item type | Current library | Call number | Status | Date due | Barcode |
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eBooks | HELP UNIVERSITY (HU) New Materials Shelf | HF 5415.125 Bla (Browse shelf (Opens below)) | Available | EB000402 |
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