Your search returned 17 results.

2.
Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Publication details: Thomson Learning 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.3 Ass. (1), ELM LIBRARY (ELM)Call number: HF5415.3 Ass. (1).

3.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Pet. (1), HELP UNIVERSITY (HU)Call number: HF5415.32 Pet. (2).

4.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 10th ed.Publication details: Thomson/South-Western 2006Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Bla. (2), HELP UNIVERSITY (HU)Call number: HF5415.32 Bla. (2), HELP ACADEMY (HA)Call number: HF5415.32 Bla. (1).

5.
(The) marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

by O'Shaughnessy, John | O'Shaughnessy, Nicholas Jackson | Title.

Publication details: Oxford University Press 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Osh (1).

6.
Consumer behaviour / Leon Schiffman ... [et al.]

by Schiffman, Leon G.

Edition: 4th ed.Publication details: Pearson Education Australia 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.32 Con (1), ELM LIBRARY (ELM)Call number: HF5415.32 Con (2), HELP ACADEMY (HA)Call number: HF5415.32 Con (2).

7.
Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr

by Pearson, Bob.

Publication details: Jossey-Bass 2011Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Pea (1).

8.
(The) inscrutable shopper : consumer resistance in retail / Stella Minahan, Sean Sands, Carla Ferraro

by Minahan, Stella | Sands, Sean | Ferraro, Carla.

Publication details: Business Expert Press 2012Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Min (1).

9.
(The) end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis

by Solis, Brian.

Publication details: J. Wiley 2012Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.32 Sol (1).

10.
Decoded : the science behind why we buy / Phil Barden

by Barden, Phil.

Publication details: J. Wiley 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.32 Bar (1).

11.
Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close

by Close, Angeline G.

Publication details: Routledge 2012Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.32 Onl (1), HELP ACADEMY (HA)Call number: HF 5415.32 Onl (2).

12.
Marketing in context : setting the scene / Chris Hackley

by Hackley, Chris.

Publication details: Palgrave Macmillan 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.1255 Hac (1), HELP ACADEMY (HA)Call number: HF 5415.1255 Hac (1), HELP UNIVERSITY (HU)Call number: HF 5415.1255 Hac (1).

13.
Tilt : shifting your strategy from products to customers / Niraj Dawar

by Dawar, Niraj.

Publication details: Harvard Business Review Press 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.5 Daw (1).

14.
Mobile influence : the new power of the consumer / Chuck Martin

by Martin, Chuck.

Publication details: Palgrave Macmillan 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5548.32 Mar (1).

15.
(The) end of shops : social buying and the battle for the customer / Cor Molenaar

by Molenaar, Cor.

Publication details: Gower Publishing 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5548.32 Mol (1).

16.
Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella

by Revella, Adele.

Publication details: J. Wiley 2015Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.32 Rev (1).

17.
Contemporary marketing / Adeline Chua Phaik Harn ... [et al.]

by Chua, Phaik Harn, Adeline.

Publication details: Cengage Learning Asia 2014Availability: Items available for loan: FOUNDERS LIBRARY (S2)Call number: HF 5415 Con (1), ELM LIBRARY (ELM)Call number: HF 5415 Con (1).

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