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Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Kim Walker

By: Stroud, DickContributor(s): Walker, KimPublication details: Palgrave Macmillan 2013ISBN: 9780230378193Subject(s): Marketing | Middle-aged consumers - Attitudes | Older consumers - AttitudesLOC classification: HF | 5415

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF 5415 Str (Browse shelf (Opens below))	Available		H021465

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