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Your search returned 17 results.

1.
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Asian brand strategy : how Asia builds strong brands / Martin Roll

by Roll, Martin.

Publication details: Palgrave Macmillan 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Rol (2).

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2.
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Business-to-business marketing : strategies and implementation / Daniel Michel ... [et al.]

by Michel, Daniel.

Publication details: Palgrave Macmillan 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1263 Bus (1), ELM LIBRARY (ELM)Call number: HF5415.1263 Bus (1).

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3.
Buyographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael

by Carmichael, Matt.

Publication details: Palgrave Macmillan 2013Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF 5415.32 Car (1), ELM LIBRARY (ELM)Call number: HF 5415.32 Car (1).

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4.
Marketing financial services / Jillian Dawes Farquhar and Arthur Meidan

by Farquhar, Jillian Dawes | Meidan, Arthur.

Edition: 2nd ed.Publication details: Palgrave Macmillan 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 6161 Far (1).

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5.
How to measure digital marketing : metrics for assessing impact and designing success / Laurent Flores

by Flores, Laurent.

Publication details: Palgrave Macmillan 2014Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.1265 Flo (1), HELP ACADEMY (HA)Call number: HF 5415.1265 Flo (1).

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6.
Marketing in context : setting the scene / Chris Hackley

by Hackley, Chris.

Publication details: Palgrave Macmillan 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.1255 Hac (1), HELP ACADEMY (HA)Call number: HF 5415.1255 Hac (1), HELP UNIVERSITY (HU)Call number: HF 5415.1255 Hac (1).

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7.
Reputation economics : why who you know is worth more than what you have / Joshua Klein

by Klein, Joshua.

Publication details: Palgrave Macmillan 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5548.32 Kle (1).

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8.
e-marketing : theory and application / Stephen Dann and Susan Dann

by Dann, Stephen | Dann, Susan.

Publication details: Palgrave Macmillan 2011Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.1265 Dan (1).

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9.
Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill

by Gill, Libby.

Publication details: Palgrave Macmillan 2013Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.1255 Gil (1).

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10.
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins

by Calkins, Tim.

Edition: 2nd ed.Publication details: Palgrave Macmillan 2012Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.13 Cal (1).

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11.
Mobile influence : the new power of the consumer / Chuck Martin

by Martin, Chuck.

Publication details: Palgrave Macmillan 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5548.32 Mar (1).

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12.
(The) power of customer misbehavior : driven growth and innovation by learning from your customers / Michael Fisher, Martin Abbott and Kalle Lyytinen

by Fisher, Michael | Abbott, Martin | Lyytinen, Kalle.

Publication details: Palgrave Macmillan 2014Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.32 Fis (1).

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13.
Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Kim Walker

by Stroud, Dick | Walker, Kim.

Publication details: Palgrave Macmillan 2013Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415 Str (1).

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14.
Strategic international marketing : an advanced perspective / edited by T. C. Melewar, Suraksha Gupta

by Melewar, T. C | Gupta, Suraksha.

Publication details: Palgrave Macmillan 2012Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 1416 Str (1).

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15.
Entrepreneurial marketing for SMEs / Luca Cacciolatti and Soo Hee Lee

by Cacciolatti, Luca | Lee, Soo-Hee.

Publication details: Palgrave Macmillan 2016Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.13 Cac (1).

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16.
Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll

by Roll, Martin.

Edition: 2nd. rev. and updatedPublication details: Palgrave Macmillan 2015Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD 69 B7Rol (1).

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17.
(The) nature of marketing : marketing to the swarm as well as the herd / Chuck Brymer.

by Brymer, Chuck.

Publication details: Palgrave Macmillan 2009Availability: Items available for loan: FOUNDERS LIBRARY (S2)Call number: HF 5415 Bry (1).

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