| 000 | 00460 a2200157 4500 | ||
|---|---|---|---|
| 005 | 20230607155111.0 | ||
| 050 |
_aHF5837 _bPar |
||
| 100 | _aParente, Donald E. | ||
| 245 |
_aAdvertising campaign strategy : a guide to marketing communication plans / _cDonald E. Parente |
||
| 501 | _a15158 | ||
| 650 | _aAdvertising campaigns | ||
| 650 | _aCommunication in marketing | ||
| 250 | _a4th ed. | ||
| 260 |
_bThomson/South-Western _c2006 |
||
| 942 |
_cBK _oHF5837 Par |
||
| 999 |
_c10127 _d10127 |
||