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005 20230607155117.0
050 _aHF5415
_bUps
100 _aUpshaw, Lynn
245 _aTruth : new rules for marketing in a skeptical world /
_cLynn Upshaw
501 _a15177
650 _aMarketing
650 _aMarketing - Decision making
650 _aIntegrity
700 _aTitle
020 _a9780814473764
260 _bAMACOM
_c2007
942 _cBK
_oHF5415 Ups
999 _c10143
_d10143