000 00428 a2200157 4500
005 20230607155132.0
050 _aHF5415.13
_bMac
100 _aMcDonald, Malcolm
245 _aMarketing plans : how to prepare them, how to use them /
_cMalcolm McDonald
501 _a15248
650 _aMarketing - Management
650 _aMarketing - Planning
250 _a5th ed.
260 _bElsevier
_c2002
942 _cBK
_oHF5415.13 Mac
999 _c10209
_d10209