000 00440 a2200169 4500
005 20230607155140.0
050 _aHF5415
_bDib
100 _aDibb, Sally
245 _a(The) marketing casebook : cases and concepts /
_cSally Dibb and Lyndon Simkin
501 _a15284
650 _aMarketing
650 _aMarketing - Case studies
700 _aSimkin, Lyndon
250 _a2nd ed.
260 _bThomson
_c2001
942 _cBK
_oHF5415 Dib
999 _c10244
_d10244