| 000 | 00431 a2200145 4500 | ||
|---|---|---|---|
| 005 | 20230607155301.0 | ||
| 050 |
_aHD69 _bB7Kel |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic brand management : building, measuring, and managing brand equity / _cKevin Lane Keller |
||
| 501 | _a15617 | ||
| 650 | _aBrand name products - Management | ||
| 250 | _a3rd ed. | ||
| 260 |
_bPearson/Prentice Hall _c2008 |
||
| 942 |
_cBK _oHD69 B7Kel |
||
| 999 |
_c10562 _d10562 |
||