| 000 | 00432 a2200145 4500 | ||
|---|---|---|---|
| 005 | 20230607155301.0 | ||
| 050 |
_aHD69 _bB7Kap |
||
| 100 | _aKapferer, Jean-Noel | ||
| 245 |
_a(The) new strategic brand management : creating and sustaining brand equity long term / _cJean-Noel Kapferer |
||
| 501 | _a15619 | ||
| 650 | _aBrand name products - Management | ||
| 250 | _a4th ed. | ||
| 260 |
_bKogan Page _c2008 |
||
| 942 |
_cBK _oHD69 B7Kap |
||
| 999 |
_c10564 _d10564 |
||